"JUST BREATHE HAPPY"
TO PROMOTE THE NEW FEBREZE® SLEEP SERENITY LINE, A SERIES OF iADS WERE CREATED TO ENGAGE USERS WITH VIDEO THAT RESPONDS TO THEIR MOVEMENTS –ENCOURAGING NIGHTTIME RELAXATION WHILE REINFORCING BRAND MESSAGING.
This series of iAds were promoted through a media partnership with Daily Candy® and incorporated visuals that react to movement via the phone's accelerometer. After viewing, users received exclusive instant savings offers as an incentive to purchase.
Mobile iOS Wireframes
High Fidelity Mockups
Social Media Promotions
MOBILE iOS WIREFRAMES
HOW THE USER ENGAGES
The iAd finds her while she's engaging with her favorite mobile apps while unwinding at nighttime. Then, using wispy animation and scent-cue visuals to catch her eye and engage, we invite her to "Explore the Scents." When she taps the ad, she lands on a crisp clean white bedroom visual and is prompted to experience all three featured scents: Moonlit Lavender, then Quiet Jasmine, and Warm Milk & Honey. She begins by placing her index finger on the prompt. Then text and visuals gently coach her to breathe in and breathe out. Scent cues fill the bedroom scene and her mind will start to calm, infusing her nighttime routine with relaxation and serenity in both the mobile and the real worlds. She is able to toggle between the different scents at any given moment and continue the experience until she's fully relaxed. After approximately 30 seconds, the ad will resolve to two options: Buy Now or Play Again.
Click on the thumbnails below to view the videos.