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Dreft

 

"AMAZING BABY DAYS"

DREFT'S AMAZING BABY DAYS APP IS THE ULTIMATE WAY TO CAPTURE EVERY ESSENTIAL MOMENT FROM PREGNANCY TO BABY'S FIRST BIRTHDAY. 

This mobile app was created with the goal of helping expecting and new parents chronicle special moments from pregnancy through their baby's first year. The app enables users to organize important photos such as the mom-to-be's growing belly, track gifts, document important firsts and then easily publish a digital book that can be shared.

ROLE :

UX Strategy
UI Design

Creative Collaboration
Tech Collaboration

DELIVERY :

Concept Narrative
Stakeholder Interviews
App Map
Mobile Wireframes

Clickable Prototypes
Concept Testing
Responsive Site Enhancements

 

                               Customize for a Boy or a Girl

       Create a Custom Baby Book

       Create a Custom Baby Book

            Make a Custom Movie

            Make a Custom Movie

Home page callout to download the app.

Landing page with details about the app and call to action to download.

 
 

The app has a variety of features combining daily information tracking and photo organizers with the ability to share special moments via social media. The most popular feature is the one-click baby book. All entries, important photos, fun baby moments and milestone entries from bump to first birthday are saved in the app so parents can click one button and have an entire beautiful baby book completed for them to easily publish and share.

Click through the images below to view details of the app experience.

VIDEOS:

Click on the thumbnails below to view the videos.

App Overview

Getting Started

How to Save a Baby Book