"THE TIRE STORE OF THE FUTURE"
TRANSFORMING THE TIRE PURCHASE EXPERIENCE BY CREATING A MICHELIN TIRE STORE OF THE FUTURE.
The challenge was to create an innovative way to purchase tires by leveraging digital capabilities and offering a superior consumer experience to differentiate the Michelin brand from anything else currently in the market. The solution was a seamless, highly personalized web to in-store experience, utilizing geofencing, touch screen technology, and dynamic merchandising to not only connect with consumers but also make the tire purchase experience much more streamlined and pleasant.
Partner Agency Collaboration
Customer Journey (Online and In-Store)
High Fidelity Wireframes
ONLINE USER FLOW
Click through the images below to view details of the online experience.
IN-STORE EXPERIENCE FLOW
Click through the images below to view details of the in-store experience.
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